What are Google AdWords, is it expensive and how does it work?
What are Google Adwords?
The display of your ads is triggered by the keywords people enter into Google which means you can specify precisely what they have to be looking for before you advertise to them. Better still, the best time to get your ad in front of a prospect is the precise moment that they are searching for what you sell and you can do this with AdWords.
There are 3 other key features of Google AdWords that make them highly effective.
The system is “always on” so that your ad can appear whether your potential customer is searching at 3am or lunchtime. It sits there waiting for your prospect to come along and responds by displaying your ad when they do. Compare that to a radio ad or a leaflet campaign.
Google provides you with a huge amount of data about your campaigns which means you can react to customer behaviours even to the extent of finding out which features of your products are of greatest interest and you can do this market research often for a few pounds.
Finally, because your ads are triggered by keywords, you can use the AdWords system to advertise all your product range effectively and not just your top selling items. If you have an obscure product to sell and there are only 4 searches a month for it, you can advertise to those 4 searchers and pay as little as 2p for the click through to your site.
Spiral Sites offers a full AdWords Management service and we can get you started fast or can take over existing AdWords account.
If you think Google AdWords would benefit your business, call us today to speak to our dedicated search engine specialist.
